Difference between Ad manager & business manager on Facebook Meta

Ad Manager is a tool Facebook provides to create and manage your ads. It’s ideal for people who want to quickly set up an ad without dealing with too many technicalities.

✅ Best for:

• Small business owners or individuals running ads for a single page
• Boosting posts or creating simple ad campaigns
• Managing one ad account

🔧 What You Can Do with Ad Manager:

• Set your advertising goal (like traffic, engagement, messages)
• Choose your audience (location, age, interests)
• Set your budget and schedule
• Design ad creatives with images or videos
• Track ad performance and make adjustments

🔹 Think of Ad Manager as your basic control panel to run Facebook ads quickly and easily.

Meta Business Manager is more advanced. It’s designed for businesses managing multiple assets like pages, ad accounts, and people.

✅ Best for:

• Agencies, marketers, or growing businesses
• Managing multiple Facebook Pages or Instagram accounts
• Giving different people controlled access (without sharing passwords)

🔧 What You Can Do with Facebook Meta Business Manager:

• Manage several Pages and ad accounts from one place
• Assign roles to employees or agencies (like Editor, Analyst)
• Connect your ad account to your Facebook Pixel and Catalog
• Secure your business data
• Keep personal and business activity completely separate

🔹 Business Manager gives you full control and flexibility—perfect for growing brands.

• Use Facebook Ad Manager if you’re just starting and want to run a quick ad.
• Choose Facebook Business Manager if you’re planning to scale your business, manage teams, or run ads for clients.

👉 Pro Tip: You can use both! Start with Ad Manager, and switch to Business Manager when you need more advanced features.

Both tools are important, but their purpose is different.

If your business is growing or you're managing multiple accounts and team members, Facebook Business Manager gives you more control, structure, and security.

Facebook Ad Manager is a great place to start if you just want to boost a post or promote your page quickly.

Want help setting up your Facebook Business Manager? Or confused about how to run better ads? Contact our team at Trueline Solution—we’d love to help!