Top 10 Essential Features For Every Business Website Must Have

You must have a well-designed business website that can convert more visitors to customers and help you to rise in profits. The important thing here is to keep in mind that your website deserves the required attention because an ineffective website does nothing more than just wasting the time.

• Clear Navigation.

Your business website must have a clear map showing your location so that your visitors can reach you easily and also ensure that your visitors arrive happy and relaxed when you meet them in person. Not only visitors, but clear site navigation helps your search engines in indexing your website pages easily.

• Responsive.

It is vital that your website is mobile-friendly and responsive because it is an essential part of website functionality. If your website is not responsive it won’t survive. There are two ways to do this, one option is to create a separate website and the second option is to use a web development platform that will automatically adjust the website to the device.

• SEO Optimized.

You should know that a readable and meaningful URL is good for SEO. Also, you should have the ability to update the URL of your pages if the content of the pages changes.

Below are the 10 most common on-page SEO features that you need to consider. They are as follows: -

1. Strengthen SEO-friendly URLs.
2. Start title tags with keywords.
3. Add modifiers in your title.
4. Wrap your title in H1 tags.
5. Wrap Subheadings with H2 tags.
6. Drop your keyword in the first 100 keywords.
7. Use outbound links.
8. Boost site speed.
9. Optimize your images.
10. Use social sharing buttons.

• Security.

Make sure that your website has the SSL Certificate for security if you are selling anything online. Because the SSL  (Secure Socket Layer) will encrypt communications between you and your customers so that they are relaxed of identity theft and feel free to provide information(i.e credit or debit card number, security pin, etc.)

• Call To Action & Live Chat.

A Call to Action on every page of your website results in more conversions. Many web developers add CTA buttons on web pages that highlight the contact information and are more visible. On the contrary, some web developers add a CTA button at the bottom of the homepages. CTA is important to turn a website visitor into business conversion.

You can also have a live chat on mobile with the business prospects.

• Email Template Integration.

Email Templates are used to market the business through email. Email Template may contain text, shape, graphic image, etc. Email template helps you in saving time so formatting becomes easy and will give a proper look to your business content. Business emails regularly use email templates to design the content for business and marketing. Having a neat and smart format for your email will be very helpful.

• Quote Or Enquiry Form.

“Get a Quote” or “Send Inquiry” with these two options you can inquire about the products. The Enquiry form allows you to gather important information from your visitors.

• Social Media Integration.

You should promote your presence on various social media platforms out there. By integrating these platforms into your website will help boost your SEO and improve your business footprints on the web.

• Lead Management System.

Inquiries gained by businesses from potential customers are termed as “leads”. Lead Management System is a software, where business enters all their lead information to track lead activities until they made a purchase from the business. Every lead is valuable since they are costly to gain. To keep the information of your leads it’s important to keep a lead management system. This is what Lead Management Software does.

A lead management system should also be able to determine which channels are more effective in generating leads because businesses are spending more and more on offline and online media to promote their services, and are getting more and more leads.

•  Business Schema & Map Integration.

Schema is a foundation for markup data that allows search engines to better understand location-based structured information like addresses, phone numbers, and other information. The aim of schema was to create and provide support for a common group of tags that could be used by search engines to better understand and display data.

In Map Integration the customer can directly catch you up from the location you have mentioned on the map of your business.