Traditional Marketing VS Digital Marketing | Which One Is Superior?

Yes, there are many people who don’t use the internet for any transaction. However, also there are a considerable amount of people who use the internet constantly and do their daily transactions. In this fastest growing world if you want to place your business in a high position in the market, then depending on outdated traditional methods is just not enough, you need to ensure that you are ahead of your competitors.

Before making a decision on what to choose from these two marketing aspects let’s understand What is Digital and Traditional Marketing?

Traditional Marketing is not a new concept as we all know it’s one form of marketing but that isn’t online. Traditional Marketing is a mode of marketing that helps to outreach semi-targeted audiences offline.

Traditional Marketing includes: -

• Magazines.
• Newspaper.
• Billboards.
• TV Ads.
• Radio.
• Flyers & Brochures.

Though Traditional Marketing may have evolved over past few decades but it’s aspects remains the same. The selling techniques that we use today is four P’s of marketing: Product, Price, Place and Promotion.

Let’s take a brief look at each of the 4 P’s of marketing: -

1. Product: - Successful marketing starts only when there is a good understanding of your products and can fulfill the demands of the customers.
2. Price: - The cost of a product depends on how well you know your products and according to that you determine your price.
3. Place: - Placing product at the right time and at the right place plays a crucial role because the chances of converting prospects to customers increases.
4. Promotion: - Publicizing the products so as to increase sales is promotion.

Traditional Marketing includes Newspapers, Magazines, Radio, Billboards, Brochures, and TV Ads.

Digital Marketing is sometimes called Online Marketing. Marketing that avail internet such as desktop computers, mobile phones, and other digital media to promote products and services is Digital Marketing

Digital Marketing includes: -

• Social Media Marketing (Facebook, Twitter, LinkedIn, Instagram, etc).
• Content Marketing.
• Website
• Affiliate Marketing.
• Inbound Marketing.
• Marketing Automation.
• Email Marketing.
• PPC & SEM Marketing.

Digital Marketing is highly effective because it is all about the fourth P: Promotion. However, it doesn’t mean that online marketing ignores all 4 P’s but it uses them in a unique manner. If you look at the past decade you’ll see that online marketing has grown rapidly.

As technology grows, the digital marketing world grows with it. One of the reasons is inbound marketing in the digital world, which means instead of going out to find people, they find you. It’s about attracting your targeted audience and spreading awareness by advertising on Google.

So now let’s discuss dissimilarities between these two Marketing Techniques.

Let’s discuss why Digital Marketing wins over the traditional vs digital battle.

By adding up all the points we come to know that digital marketing is taking over traditional marketing slowly and gradually.

Traditional Marketing will always have an important role in the industry but as time passes there are some great advantages that come with the use of digital marketing in the consumer’s journey.

The benefits of digital marketing over traditional marketing are as follows: -

• Online Marketing’s communication is Bi-directional because a user can often ask questions about products on the internet.
• Digital Marketing outreach people worldwide over the internet.
• It’s Faster because as soon as you are online your potential buyers can find you and vice-versa.
• One of the biggest benefits of investing money and time into digital marketing is its targeting features with some research, you can target your marketing efforts to the right audience on the internet.

Digital Marketing offers hassle-free marketing, returns, and cashless transactions. If your marketing has been shared, liked, and had plenty of positive comments, you know you’re doing something right.