Why Use Instagram To Promote Your Business?

Does Instagram is a worthy social media platform for Digital Business?

If your answer is “yes” then here’s why:- The trend is so contagious, that every generation of users has started joining and using Instagram. As we all know that Instagram is the second-largest social media platform, and is quickly gaining popularity on its parent company, Facebook. Also, there are over 1 billion active monthly users and has 500 million Instagram Stories daily. Due to its compatibility and versatility, it is a mobile & user friendly, and image-centered app which makes Instagram a popular app and social network to achieve bigger things in the coming years.

We all know that normal users just waste their time by just scrolling their feeds and spend their average time of 0:53 minutes per day on Instagram compared to Facebook users. Users can easily spot Instagram photos and videos that seem to indulge. Attractive, engaging content can attract users to wait and read the contents before scrolling down.

Tips to help increase your growth and engagement on Instagram: -

1) Establish A Face For Your Brand.

Generally, it is said that “First Impression is the Last Impression” because your feeds reflect yourself differently from the others and that’s what makes you unique from the others. But before establishing your brand you first need to deliver a great face for your brand so that your audience comes to know about you and about your small business. Also create an eye-catching feed with splendid pictures and videos of your team, of your happy customers, also about your events, products, and services.

2) Engagement With The Audience.

We know that “The one who speaks will be heard” let’s understand by example If you want to start a small business on Instagram then you need to constantly post a high-quality picture and video content to get engaged more with your customers if you don’t do it you will be nowhere on this social platform. So make sure you post daily to develop a highly engaged audience.

3) Get Feedback.

As an online marketer on Instagram, you need to collect data or get feedback by putting up your question on “Stories” and using the feature of “Poll” or “Question”. Simply ask a question and gain insight into consumers' opinions.

4) Flicker A Call To Action.

You can add links in your “Stories” to redirect your viewers to your website, blog posts, and to other social media platforms. Also, showcase your new products or services, raise awareness by providing special giveaways, discounts, or by arranging any quiz contest.

5) Go Live.

Try to go live as much as possible and give your followers real-time updates about your small business. Also, you can go live with special guests for the broadcast.

6) Drive Traffic To Your Page.

Use branded and effective hashtags and location tags so that your customers can catch up on your Instagram account very easily.

7) Stay Up To Date With The Trends.

The following trends can help you to attract new customers and it shows your engagement with the network which you have established.

8) Unite With Like-Minded people.

Collaborate with other businesses that share the same values and interests which helps you expand your consumer's outreach.

9) Reply To Comments As Soon As Possible.

Replying to comment is crucial to keep that conversation ongoing.
As people will start responding to you more and more, Instagram recognizes your posts as a valuable piece of content that will probably also be interesting to others. Try to respond quickly and friendly as possible to keep the ball rolling before you forget.

If you want to promote your business online on social media platforms, You can go for Social Media Marketing Services or Branding Services.

The question sounds quite Good!!

You can post at your unique best time which can help you reach out to more followers, which would result in a high engagement rate. You can try to post within the first 15-20 minutes because the algorithm favors those posts that get an initial spike of likes to drive your followers' attention as much as possible.

You should analyze that at what time you are getting maximum likes from your followers, so it will be helpful for you to post at that time. You should also start to notice patterns of engagement, and a winning “best time to post” will appear!

Our best advice here is to aim to post at least once per day on Instagram and experiment with additional posts to find what works best for you.

When are your followers online on Instagram?

So how do you find out when your followers are online?

Ask Instagram.

Firstly, Go to Insights → Audience and scroll a bit down, and you’ll see on which days of the week and which approximate times your followers are the most active on Instagram.

This data gives you a good understanding of the best time to post.