Why Website Page Speed Matters In Digital Marketing?

If yes, make your site load faster. If the user experience is healthier, you’ll sell more. If your site loads slowly then Google can downsize your website in search engine results page and also Google can penalize you for the same and so do users. Users stop visiting, bounce, and even don’t buy if the loading time is more of your website. There are enough tools that help improve your site page load faster and search engine rankings.

So today during this blog, you’ll find out how important is the site load time in digital marketing. 

To understand the importance of your site speed you must bear in mind what exactly is site speed. But before moving on to that remember that Site Speed and Page Speed both are different.

Site speed is sole, how quickly and simply your customer interacts with your website which is served by you.

Page speed is how briskly content loads on a single page. Page speed refers to how long it takes a page to display all its contents.

Typically, you are doing well if your web pages load time is less than 3 to 4 seconds, once you exceed that 3 to 4 second load time, we start to see fewer rankings as well as poorer user experience. If we lowered page speed to sub-three to four seconds, we might presumably see better ratings.

We all prefer a website that loads quickly to one that loads slowly. So, to what extent does the page speed time matter? Let’s have a glance at statistics to search out the solution.

Research-based in 2018 by Google, 53% of mobile users move away from a site that takes longer than 3 seconds to load. 

Mostly, the loading time of the page is around 8-11 seconds. You might think that’s not a big issue but the reality is that every second loses your customers or visitors.

So all you have to do is analyze why the sites are loading slowly and can improve things to speed up. 

Now let’s learn how fast your site loads with the help of different tools.

We’ll see some tools that improve your site loads faster.

👉 Page speed Insight

We’ll start with the best app – Page Speed Insights by Google.

The page speed tool is invented by Google. The beauty of this app is that it provides deep information on how fast your website loads on both desktop and mobile and also instruct how to improve its speed step by step. 

Also, you’ll be notified which changes are high, medium, or low priority. You can even use the Lighthouse tool, which provides an identical analysis of areas to improve your sites.

👉 Pingdom

The Pingdom Page Speed Tool is the second-best tool and provides a lot of insight into how to improve your site. Again this tool is similar to Google but it breaks down specific fixes to improve the health of your site.

👉 GTmetrix

This is another tool GTmetrix that provides letter grades to show how well your site loads.

Below are the tricky ways to enhance your site speed: -

• Minimize the number of redirects, plugins, and link shorteners on landing pages.
• Lessen mobile rendering time by compressing files.
• Well, organize all scripts found on web pages.
• Utilize multi-region hosting that improves server response time.
• Take off JavaScript that prevents or slows page element rendering.
• Delete duplicate data which doesn’t affect the way the page is processed.
• Optimize larger images to reduce file size without falling off visual quality.
• Using asynchronous scripts can gracefully render time on pages.
• Use adaptive serving to display content for slower connections/devices dynamically.

In the starting days of the Internet, everybody expected sites to load slowly. That was just how the world wide web was, and people didn’t expect anything else.

But today, it’s a distinct story. The sites of 2019 on the far side have to be compelled to load quicker than the sites of 2009 or 1999, and Google values fast-loading sites more and more.

Remember, you’ll boost customer confidence and trust in your site only when every second you shave off of load time and also will encourage them to tell others about you.